TEACHER:
Andrea Gilardi
Photographer
OBJECTIVES
Participants will learn the basic concepts of photography and specifically how to photograph glass emotionally for social networks, for e-commerce and for the production of a catalog, deepening both theory and practice.
The basic level post-production that will be performed on the photographs taken during the course will also be explained.
REQUIRED MATERIAL FOR EACH PARTICIPANT:
Reflex camera and notebook or tablet with post-production Adobe Light Room and Photoshop post-production programs installed.
TIMING AND CONTENT
3-day workshop
Day 1
INTRODUCTION TO PHOTOGRAPHY
Composition: basic rules, use of light, depth of field.
Characteristics of glass.
Basic accessories: lights, backdrops, softbox, etc.
Creation of a generic set.
Creation of a generic ambient set.
Day 2
PHOTOGRAPHING GLASS FOR E-COMMERCE
What works for e-commerce: cover photos and product photos.
What to highlight during the shot.
Choice of frame.
Cut of the photo.
Choice of set, decor and shot.
Design and production of a catalogue photo.
What to show in a catalogue.
What to highlight during the shot.
Choice of frame.
Cut of the photo.
Choice of set, decor and shot.
Day 3
PHOTOGRAPHING GLASS FOR SOCIAL NETWORKS
Needs and opportunities offered by social networks.
What to highlight in the photo.
Choice of cut.
Choice of hashtag.
Pratice (in furnace).
Postproduction.
