Orgoglio da vendere

Guided by Carlo Scribano and Enrico Gisana of Copystudio, students from the Design and Visual Arts courses worked on developing a brand identity project for the city of Syracuse. At the end of the four days of experimentation, 18 tourism brands and just as many visions of the region and the city were created. This was not just an educational workshop, but a fully developed territorial identity project that could be implemented immediately.